The economics of attention and dollars are different. There are many similarities in the incentives, actions, and results both currencies create, but they aren’t completely the same. And where there are different realities there is an opportunity for professional differentiation.
Digital economists will certainly have to be trained in traditional “real world” economics, but they will also need to have an added layer of expertise and experience in the attention-driven economy of the digital world. They will need to understand the nuances of technologically-translated human action, and attention as an economic exchange. Fascinating stuff…
