in no particular order.
1) Put on ur itunes shuffle (and leave it there). We all have skeletons in our itunes closet, and we are usually pretty liberal with the next button when our shuffle is having a bad day. But if ...Read More
Imagine running a marathon with a piano strapped to your back. It wouldn’t matter how long you trained or how much of a headstart you had, you would have a hard time going 26 steps, much less 26 miles.
Most traditional ...Read More
Traditional marketing says premium is about what you put into a product: that extra functionality or that sexier design. But isn't premium ultimately about what the consumer gets out of a product? Marketers are only catering to the ultimate differentiating ...Read More
Crazy is more correlative with success than most people would like to admit. All those ideas that take your attention hostage and set up camp in your memory aren't "normal" ideas. They started out their creative lives as crazy ...Read More
Public wifi is a market with huge opportunity. The fact that wifi is not free in all public places goes against some fundamental economic theory, which, when recognized and harnessed effectively, will make someone very rich. The internet is now ...Read More
There are glass ceilings in every structure of human thought and existence. We box ourselves and others in to limit the spectrum of reality in which we must struggle to exist. But many of the true successes come from those ...Read More
I’ve gotten a lot of shit for not bowing at the altar of social media. I don’t believe in the miracles or the gods. I don’t think you really need social media experts. And I don’t even like kool-aid.
But, obviously, ...Read More
Creativity is traditionally viewed as a spectrum. A person, idea, or work lies somewhere between not creative and an unidentified “ulimately” creative. And this system works because this is how we relate with creativity; how we perceive it.
But when creativity ...Read More
If you're ever in Terminal D of LaGuardia airport, stop by the Au Bon Pain near gate 8. There is a self-service check-in kiosk right next to it, even though everyone in that area is already checked-in, ticketed, and screened.
We ...Read More
Marketers just won't let go of traditional paid media. Brands both big and small still shell out millions for television, radio, billboards, and print, buying into vague promises of viewership and circulation. They seem satisfied with reach and exposure in ...Read More
Everyone has their own cycles and systems with which they induce creative states. However, it would seem that creativity is less dynamic in environments (both physical and mental) of familiarity -- or at least it shows decreasing marginal productivity (ie ...Read More
The experience of true creative flow is incredible. Regardless of the quality (or lack thereof) of the final product, everyone can appreciate that internal high when things are just clicking. And everyone can also appreciate the pain and frustration of ...Read More
Economic functions without the inertia that exists in the physical world. In theory, the dynamics of incentive direct resources seamlessly. Those that can quickly and flexibly position themselves on around this flow will reap the rewards.
But there are always those ...Read More
RIM is losing market share fast. But it still has pretty significant differentiation (and therefore appeal) for many consumers. Blackberry is synonymous with functionality and convenience. It doesn’t have the suave or flexibility of an iPhone or Android smartphone, but ...Read More
Everyone talks about the long tail of the market, but the explosion of consumer demand that has taken place through technology is nothing compared to what will happen soon. The long tail has so far consisted of mainly western markets ...Read More
