If you're ever in Terminal D of LaGuardia airport, stop by the Au Bon Pain near gate 8. There is a self-service check-in kiosk right next to it, even though everyone in that area is already checked-in, ticketed, and screened.
We ...Read More
Marketers just won't let go of traditional paid media. Brands both big and small still shell out millions for television, radio, billboards, and print, buying into vague promises of viewership and circulation. They seem satisfied with reach and exposure in ...Read More
Studying the basics doesn't have to be only for the uninitiated and unaware. High-level only exists because there is a stable, low-level foundation upon which one can develop fancy techniques and insights. Going back to the 101 can be just ...Read More
When business comes down from the top of the social media bubble (whether by force or choice) will you be the one who greets them, or the one standing alone at the false summit of this industry? Social is the ...Read More
Every field/organization/person has its flaws; weaknesses that hold it back from full impact. But development organizations seem to have a systemic flaw that is more akin to a cancer than a cold.
The lack of a business (and, more specifically, capitalist) ...Read More
Economic functions without the inertia that exists in the physical world. In theory, the dynamics of incentive direct resources seamlessly. Those that can quickly and flexibly position themselves on around this flow will reap the rewards.
But there are always those ...Read More
RIM is losing market share fast. But it still has pretty significant differentiation (and therefore appeal) for many consumers. Blackberry is synonymous with functionality and convenience. It doesn’t have the suave or flexibility of an iPhone or Android smartphone, but ...Read More
I’ve been an Apple since I can remember; wayyy before it became cool. Their products (basically just desktop computers back then) just always worked better, longer, and safer than PCs. Sure, they were more expensive, but you got what you ...Read More
Artists throw out dozens of half-used canvases before they finish a painting, and scientists mix thousands of dud combinations before they find the right formula. Failure is just as important as success, and much more common, but more importantly both ...Read More
In the digital world, noise and volume don’t get our attention anymore. Loud and large don’t thrill us like they used. The sheer size and shininess of new technology used to be enough to keep us engaged, but the routine ...Read More
There are two ways media companies can get attention. Traditional media relies on a captive audience; one that is forced onto a distribution platform by lack of choice. Broadcast television, radio, newspapers/magazines, and even older new media companies were all ...Read More
Apparently, I give people more credit than most big brands because I don’t actually think people are stupid. I see all these million dollar commercials from huge, global agencies trying to dress up a pickup truck into an “American dream”, ...Read More
Brand awareness is a huge factor in social media reach and influence. Pepsi could get 10k followers on Twitter without doing anything, while the diner down the street couldn’t get 10k followers ever. And while big brands are taking advantage ...Read More
