Privacy concerns are very real on the web, as they should be. But it seems the stigma with tracking has at least some roots in the illogical. In theory, there is nothing wrong with someone knowing more about you; the ...Read More
There seems to be a perceived disconnect between the normal person and the corporation. People get riled up from stories about low pay, cost-cutting, and other “disgusting” or “despicable” big business practices. But why do you think businesses act this ...Read More
Look, the argument has been made a million times, but that pie in the sky marketing funnel that flows fully connected from awareness to dollars hardly exists at all in this world. People are constantly perceiving the world around them ...Read More
Seriously, think about it. Hef was all about happiness. He wasn’t about politics or really even sex; other people made him into that. What he believed in right from the beginning was delivering happiness by offering people an experience previously ...Read More
Social media is still young, and the innovations we are seeing in the space are largely straightforward from a conceptual point of view. Facebook is college social life translated into the digital space, Linkedin is networking, Twitter is conversation. Social ...Read More
Attention and dollars are not interchangeable currencies. There are conditions on how we can turn our time into money. And yet, much of the digital industry treats attention and dollars as the same. Yes, where there is attention there is ...Read More
Economists are wary about economies, such as India, that have jumped the development spectrum from agriculture straight to services. They see healthy economic development as needing to progress along a spectrum from agriculture to manufucaturing to services. But the spectrum ...Read More
With all the billion dollar valuations flying around the tech industry these days, it's easy to lose sight of an important reality: Many (if not most) of these companies aren't actually making money. I'm not going get into the whole ...Read More
We are used to customer service living on the lower rungs of the corporate totem poll. Call centers are one of the first things to get oursourced, and how often do you see high-level management with a customer service background? ...Read More
Anything that's new and unproven will attract skeptics. And that's fair. Social media is still young as a marketing medium. But weren't other media and marketing mediums young at one point? Did those industrys have the same difficulties with proving ...Read More
Imagine running a marathon with a piano strapped to your back. It wouldn’t matter how long you trained or how much of a headstart you had, you would have a hard time going 26 steps, much less 26 miles.
Most traditional ...Read More
I’ve gotten a lot of shit for not bowing at the altar of social media. I don’t believe in the miracles or the gods. I don’t think you really need social media experts. And I don’t even like kool-aid.
But, obviously, ...Read More
Public relations has always been about attention. But it used to be exclusively about one kind of attention: positive attention. PR was about drawing attention to the positive. But now, in a crowded marketplace where attention acts more as an ...Read More
Many of the most successful brands have been built on obsession. Howard Schultz and Starbucks are obsessed with good coffee. Tony Hsieh and Zappos are obsessed with customer service. They refused to compromise, even when pressured to change.
But there is ...Read More
