I’ve gotten a lot of shit for not bowing at the altar of social media. I don’t believe in the miracles or the gods. I don’t think you really need social media experts. And I don’t even like kool-aid.
But, obviously, there is value in social media marketing (still hate the term, but wtv), and I believe in that. The difference is that I believe social media is not a religion in itself, it is simply a representation of a fundamental shift: the transference of our social and economic activity into the digital space.
Yea, it’s deep; I know. But it’s not complicated, and it shouldn’t be. Social media experts need to stop pretending to be priests, and gain a little humility. Social media isn’t an “industry” in itself, it’s just an early slope of an evolutionary curve. Some people are more developed than others, but that doesn’t make them a different species.
The mainstream is already starting to catch up to this reality, and social media professionals need to position themselves as well-rounded marketers, not specialists because the bubble won’t last too much longer.
