Social media is still young, and the innovations we are seeing in the space are largely straightforward from a conceptual point of view. Facebook is college social life translated into the digital space, Linkedin is networking, Twitter is conversation. Social media innovation is still picking the low hanging fruit of our new digital world. But when all that fruit is gone and we must start reaching higher, what will the innovation look like? Social actions that can’t be translated into the digital space so directly and easily will need to be reproduced in a new way. These innovations will take much more creative thought and human study than the products we are seeing now.
