Public relations has always been about attention. But it used to be exclusively about one kind of attention: positive attention. PR was about drawing attention to the positive. But now, in a crowded marketplace where attention acts more as an absolute value currency, is PR still only about the positive? Or is it just about drawing attention? More brands suffer from lack of attention than from negative attention. Will PR shift it’s offering to meet this new demand? We are still in the early stages of this economic shift, but it’s not hard to recognize the trend and imagine the future implications.
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What do you think?
