Comments for EF - Blog http://www.blog.ericfulwiler.com Sat, 17 Sep 2011 13:06:12 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on If your argument is based on should, you should shut up by Dre Baldwin http://www.blog.ericfulwiler.com/human/if-your-argument-is-based-on-should-you-should-shut-up/comment-page-1/#comment-6267 Dre Baldwin Sat, 17 Sep 2011 13:06:12 +0000 http://www.blog.ericfulwiler.com/?p=3907#comment-6267 Couldn't agree more. 'Should' is often used by spectators suggesting what another person could be doing. Couldn’t agree more. ‘Should’ is often used by spectators suggesting what another person could be doing.

]]> Comment on Why teeth whitening sounds so gross by EF http://www.blog.ericfulwiler.com/marketing/why-teeth-whitening-sounds-so-gross/comment-page-1/#comment-6018 EF Tue, 23 Aug 2011 15:35:24 +0000 http://www.blog.ericfulwiler.com/?p=3879#comment-6018 interesting. i see your point. but i dont think that marketing is about clearly stating benefits. i think its more about showing and less about telling. teeth whitening is what people are buying, but thats the rational benefit -- i think of marketing as more about the emotional benefit. coke isn't just a drink, it's about opening happiness. teeth whitening, IMO, isn't just about whiter teeth, it's about a better smile and a more confident "you". great debate to be having tho. as always, thanks for the thought andrew. interesting. i see your point. but i dont think that marketing is about clearly stating benefits. i think its more about showing and less about telling. teeth whitening is what people are buying, but thats the rational benefit — i think of marketing as more about the emotional benefit. coke isn’t just a drink, it’s about opening happiness. teeth whitening, IMO, isn’t just about whiter teeth, it’s about a better smile and a more confident “you”.

great debate to be having tho. as always, thanks for the thought andrew.

]]> Comment on Stop being an irresponsible idea parent by EF http://www.blog.ericfulwiler.com/creative/stop-being-an-irresponsible-idea-parent/comment-page-1/#comment-5977 EF Fri, 19 Aug 2011 13:53:42 +0000 http://www.blog.ericfulwiler.com/?p=3881#comment-5977 u love it. u love it.

]]> Comment on Stop being an irresponsible idea parent by Zac http://www.blog.ericfulwiler.com/creative/stop-being-an-irresponsible-idea-parent/comment-page-1/#comment-5976 Zac Fri, 19 Aug 2011 13:37:34 +0000 http://www.blog.ericfulwiler.com/?p=3881#comment-5976 ew gross ew gross

]]> Comment on Why teeth whitening sounds so gross by Andrew http://www.blog.ericfulwiler.com/marketing/why-teeth-whitening-sounds-so-gross/comment-page-1/#comment-5966 Andrew Thu, 18 Aug 2011 21:06:04 +0000 http://www.blog.ericfulwiler.com/?p=3879#comment-5966 I think teeth whitening is a perfect description of both the product and the benefit. There is a reason millions of people type in some variant of "teeth whitening" into Google every month. It is what it says it is, the benefit is clearly stated, and there is obviously demand. Why muck up such a pure transaction with marketing messaging? I think teeth whitening is a perfect description of both the product and the benefit. There is a reason millions of people type in some variant of “teeth whitening” into Google every month. It is what it says it is, the benefit is clearly stated, and there is obviously demand. Why muck up such a pure transaction with marketing messaging?

]]> Comment on Why its important for creativity to get lost by EF http://www.blog.ericfulwiler.com/creative/why-its-important-for-creativity-to-get-lost/comment-page-1/#comment-5959 EF Tue, 16 Aug 2011 15:03:37 +0000 http://www.blog.ericfulwiler.com/?p=3873#comment-5959 should be "can't have one without having the other". so still mutually exclusive, but also still a fuck up :) should be “can’t have one without having the other”. so still mutually exclusive, but also still a fuck up :)

]]> Comment on Why its important for creativity to get lost by Zachary Adam Cohen http://www.blog.ericfulwiler.com/creative/why-its-important-for-creativity-to-get-lost/comment-page-1/#comment-5958 Zachary Adam Cohen Tue, 16 Aug 2011 12:45:09 +0000 http://www.blog.ericfulwiler.com/?p=3873#comment-5958 that would be mutually inclusive then...not having one without the other right? that would be mutually inclusive then…not having one without the other right?

]]> Comment on Why its essential to limit customer choice by Richard http://www.blog.ericfulwiler.com/marketing/why-its-essential-to-limit-customer-choice/comment-page-1/#comment-5896 Richard Fri, 05 Aug 2011 18:17:37 +0000 http://www.blog.ericfulwiler.com/?p=3849#comment-5896 At our e-commerce website, we're trying to keep our products to less than 10 categories and just a few options in each. We do bath products, we also removed distracting stuff like Facebook and twitter feeds an replaced them with an icon and limited blog posts visible on the front page to 3. At our e-commerce website, we’re trying to keep our products to less than 10 categories and just a few options in each. We do bath products, we also removed distracting stuff like Facebook and twitter feeds an replaced them with an icon and limited blog posts visible on the front page to 3.

]]> Comment on Why its essential to limit customer choice by Andrew http://www.blog.ericfulwiler.com/marketing/why-its-essential-to-limit-customer-choice/comment-page-1/#comment-5894 Andrew Fri, 05 Aug 2011 14:40:49 +0000 http://www.blog.ericfulwiler.com/?p=3849#comment-5894 Not formally, but I'd definitely take a recommendation for a good first book in the genre. Not formally, but I’d definitely take a recommendation for a good first book in the genre.

]]> Comment on Why its essential to limit customer choice by EF http://www.blog.ericfulwiler.com/marketing/why-its-essential-to-limit-customer-choice/comment-page-1/#comment-5893 EF Fri, 05 Aug 2011 14:06:26 +0000 http://www.blog.ericfulwiler.com/?p=3849#comment-5893 ha, i like that. u ever read anything on behavioral economics? its awesome stuff -- really good balance to the traditional economics/marketing/business rationality that limits so manybusiness minds. great stuff. ha, i like that. u ever read anything on behavioral economics? its awesome stuff — really good balance to the traditional economics/marketing/business rationality that limits so manybusiness minds.

great stuff.

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