The subway is an awkward environment. People are either super shy or super agressive, neither of which is fun to deal with. But the weirdest moments are when you make random eye contact with someone, usually followed by an immediate ...Read More

Why people dont make eye contact on the subway (and why its important for marketers)

why should i? but seriously, emotional response is powered by the interaction between objective and expectation, of which I have neither for this blog. It's amazing the perspective you can gain by tinkering with this reality in any endeavor or situation, ...Read More

why i dont care if you read my blog

Why do we find certain  activities easier than others? It's so easy for us to sit down and watch a 3-hour baseball game (at least, for some of us), but it's so hard for us to sit down for 3 ...Read More

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