Privacy concerns are very real on the web, as they should be. But it seems the stigma with tracking has at least some roots in the illogical. In theory, there is nothing wrong with someone knowing more about you; the ...Read More
Attention is the currency of the web, but clicks are the most trusted unit of value we exchange between buyers and sellers. But just like dollars, clicks only represent value; they are only valuable because we believe they are, as ...Read More
Social media is still young, and the innovations we are seeing in the space are largely straightforward from a conceptual point of view. Facebook is college social life translated into the digital space, Linkedin is networking, Twitter is conversation. Social ...Read More
In business, the solution to every problem is human because every problem is a human problem. We look to technology or economics for answers, but those are simply manifestations of human impulse. The problems with which we are confronted are ...Read More
Facebook recently received a patent for "gift-giving". This must be a red flag for many people as to the direction we are heading with our patent system. There are tons of problems with the system, but this recent development represents ...Read More
Communication is the key to efficiency. But it get's harder with each connection, project, community, and opportunity we take on.
However, email is the nuts&bolts of anyone's communication capacity. Email chops are probably the most under-rated and over-looked skill set in a ...Read More
The economics of attention and dollars are different. There are many similarities in the incentives, actions, and results both currencies create, but they aren't completely the same. And where there are different realities there is an opportunity for professional differentiation.
Digital ...Read More
Just asking ;). But seriously, there is (or there is the potential to be) a digital equivalent to every human action, interest, and desire in the real world. The digital world is still so young that many of these equivalents ...Read More
Technology gives us the reach in marketing, but personalization is what gives us the weight. In many cases, technology facilitates personalization on a larger scale, but it also offers shortcuts and personalization pitfalls for those who don't wield it carefully.
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If you're ever in Terminal D of LaGuardia airport, stop by the Au Bon Pain near gate 8. There is a self-service check-in kiosk right next to it, even though everyone in that area is already checked-in, ticketed, and screened.
We ...Read More
Here's a bit of advice: if you're going to use social media for customer service, service your customers. Techy social media is sexy, and for a long time brands would get cred just for going through the motions of setting ...Read More
RIM is losing market share fast. But it still has pretty significant differentiation (and therefore appeal) for many consumers. Blackberry is synonymous with functionality and convenience. It doesn’t have the suave or flexibility of an iPhone or Android smartphone, but ...Read More
I’ve been an Apple since I can remember; wayyy before it became cool. Their products (basically just desktop computers back then) just always worked better, longer, and safer than PCs. Sure, they were more expensive, but you got what you ...Read More
