Attention and dollars are not interchangeable currencies. There are conditions on how we can turn our time into money. And yet, much of the digital industry treats attention and dollars as the same. Yes, where there is attention there is ...Read More

Interested in making some extra attention? Didn’t think so…

As digital citizens we are picky, tempermental, and notoriously disloyal. We want everything for free, do everything we want, and want it to work perfectly every time. But you know what? We can afford to be this bratty. Because each ...Read More

Why digital is a buyers market

Content has the same natural tendency to store fat as humans. And being obese can have the same complications and dangers for both...Here are 10 quick ways to put your content on a diet, trim the fat, and make it ...Read More

5 easy ways to trim the fat from your content

Imagine running a marathon with a piano strapped to your back. It wouldn’t matter how long you trained or how much of a headstart you had, you would have a hard time going 26 steps, much less 26 miles. Most traditional ...Read More

Why traditional media needs to cut and run

There are a thousands ways you can wound your content. You can maim the grammar, dismember the flow, or disembowel the central thesis. But the easiest way to actually kill your content is the double tap - a poor headline ...Read More

The simplest way to kill your content so nobody ever reads it

Public relations has always been about attention. But it used to be exclusively about one kind of attention: positive attention. PR was about drawing attention to the positive. But now, in a crowded marketplace where attention acts more as an ...Read More

Is PR still about positive attention? Or just any attention?

Marketers just won't let go of traditional paid media. Brands both big and small still shell out millions for television, radio, billboards, and print, buying into vague promises of viewership and circulation. They seem satisfied with reach and exposure in ...Read More

How to take advantage of the generational turnover in the new media landscape

Content used to be so loyal. In the traditional media days, content was monogamous: it stuck with one partner for life. My content was always my content. And your content was always your content. But not anymore. In the digital world, ...Read More

Why your content sleeps around

Social media is the healthy alternative to traditional media buys. Traditional media is easy, convenient, and gratifying. It looks appetizing when you buy it, and tastes good when you eat it. But you don't always feel good after you eat ...Read More

Are you feeding your brand healthy social media or fast-food traditional?

Maybe I'm just a spoiled digital only-child, but I'm always disappointed when I read a great (or horrible) article on a website and there is no link to the author's digital presence. I'm not expecting everyone to have a Twitter ...Read More

Why every author needs a digital presence

Economic functions without the inertia that exists in the physical world. In theory, the dynamics of incentive direct resources seamlessly. Those that can quickly and flexibly position themselves on around this flow will reap the rewards. But there are always those ...Read More

Why the economics of digital won’t wait for traditional media

Our capacity as content producers is so rarely limited these days. The time we spend offline isn't dicated by external factors, it's a choice. In our daily lives, we have instant access to the web and all its media tools. ...Read More

Why it’s important to cut yourself off once in a while

In the digital world, noise and volume don’t get our attention anymore. Loud and large don’t thrill us like they used. The sheer size and shininess of new technology used to be enough to keep us engaged, but the routine ...Read More

Why new media needs new tactics

There are two ways media companies can get attention. Traditional media relies on a captive audience; one that is forced onto a distribution platform by lack of choice. Broadcast television, radio, newspapers/magazines, and even older new media companies were all ...Read More

Does your media brand captivate or hold captive?

I’m sure some amazing, enlightening sociological studies could be (have been?) done on rubbernecking. People will wait in hours of bumper-to-bumper traffic, only to slow down even further when they reach the cause of the traffic ...Read More

Why rubbernecking is important for digital media