When your title sucks, why would I read your first paragraph? And when your first paragraph sucks, why would I read your second paragraph?
Burying the lead is for failed journalists and bad fisherman. The value of any chunk of copy ...Read More
When it comes to ideas, most of us are like rabbits or Irish catholics: we keep pumping em out. At any given time, we have dozens of little rug rat ideas running around inside of our minds. It doesn't seem ...Read More
When most people let their creativity out they keep it close to the main road. It's familiar, it's easy, and they don't have to fear getting lost chasing it around. But creativity and normal are mutually exclusive; you can't have ...Read More
There are two dimensions to thinking: focus and scope. With creative thinking, many tend to focus as hard as they can on the problem with the hopes that the answer will become clearer. But scope is just as important. Having ...Read More
What percent of your writing time is dedicated to making your content look and taste good? I don't have an answer, or even a suggestion, but I'm guessing it's a majority. We worry about our grammar, syntax and voice, focusing ...Read More
Creative atrophy plagues all but the driest of minds and organizations. Being an architect is much more glamorous than being a contractor, and brainstorming is much more exciting than writing proposals. But this tendency leads to a surplus of creative ...Read More
An idea is only as good as the result it generates either directly or indirectly. Yet many place value just on ideas. The goal isn't to come up with the best idea, but instead to come up with the idea ...Read More
We all know how easy it is to come up with ideas and how hard it is to implement them. The funnel through which ideas are poured into results is narrow, yet most people still dump in way too much ...Read More
in no particular order.
1) Put on ur itunes shuffle (and leave it there). We all have skeletons in our itunes closet, and we are usually pretty liberal with the next button when our shuffle is having a bad day. But if ...Read More
Sometimes we give artists too much credit. We overanalyze paintings, books, and movie scenes, deliberating the meaning of details far past what could possibly have been originally intended. But it’s a win-win situation; we derive more pleasure from our interaction ...Read More
Traditional marketing says premium is about what you put into a product: that extra functionality or that sexier design. But isn't premium ultimately about what the consumer gets out of a product? Marketers are only catering to the ultimate differentiating ...Read More
Crazy is more correlative with success than most people would like to admit. All those ideas that take your attention hostage and set up camp in your memory aren't "normal" ideas. They started out their creative lives as crazy ...Read More
There are glass ceilings in every structure of human thought and existence. We box ourselves and others in to limit the spectrum of reality in which we must struggle to exist. But many of the true successes come from those ...Read More
Creativity is traditionally viewed as a spectrum. A person, idea, or work lies somewhere between not creative and an unidentified “ulimately” creative. And this system works because this is how we relate with creativity; how we perceive it.
But when creativity ...Read More
In order of importance:
1) Motivation
2) Library
3) Audiobooks/ iPod
4) At least 3 months of low/unemployment
E voila.
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